WHO IS
DIVA DI SERA?
ASTI / ALFIERI STREET
Summer 1970
An elegant, charming and mysterious DIVA enters a shop on the central street.
She is looking for… a hat. Not just a simple one, but a real representation for her bohemian-chic expression. It will be her companion, her reference point, the symbol of her strength, elegance and charm.
The Diva finds what she is seeking, steps out and begins her trip, towards the sea…
A voyage full of scents and flavours, of traditions mixed with revolution.
The DIVA, with her hat, will visit faraway places, and will be the protagonist of carefree moments, of e venings with a light breeze and the scent of Moscato, of magical nights.
It is a sweet moment…rich in scents and flavours… it is a savouring of fruit notes, combined with a wine of excellence, our Moscato.
DIVA DI SERA IS A DESIRE TO ENJOY A JOYFUL AND RARE MOMENT OF LIGHT-HEARTEDNESS…
kEY POINTS
- High-quality ingredients, low alcohol, ready to drink
- Fresh, young and versatile product offering a sensational experience
- Meet the needs of various target consumers Target market: Z Generation and Millennials, primarily female. Surely appealing to older consumers with more familiarity with wine and specialty drinks
- Made with Quality Moscato wine and natural ingredients
- Infused with Mango puree (sourced from India) and with Peach, Cherry and Pineapple natural Juices
- Premium packaging / Ideal for festive and relaxed occasions
A PRESENCE WHICH IS CONSTANTLY INCREASING
AUSTRIA / CAMEROUN / CURACAO / CYPRUS / ECUADOR / GREECE / FRANCE / ITALY / MALTA MEXICO / NEW ZELAND / ROMANIA / SEYCHELLES / TAIWAN / UNITED STATES
© 2026 Diva Di Sera
